MyMusicTaste
MyMusicTaste is a fan-driven demand forecasting platform for live events. "Make your favorite artist's concert happen. Be the first TasteMaker in the city you want!"
As a founding member and a product designer/manager, I worked on service concept design and product development, transforming abstract ideas into concrete solutions.
Launched the MyMusicTaste service for Android/iOS/Web.
Created identities for the service and concerts.
Designed/Developed teaser websites.
Designed/Developed the video channel, m2t.tv, and produced artists' videos.
Product
WHY
Live concerts can be a risky endeavor for artists and promoters: they don’t know how many tickets will sell and how much fans will pay.
"What if fans can request an event first and then we analyze how many people will come?"
HOW
Connect artists and promoters with fans on MyMusicTaste platform.
Empower fans to make artists come to their cities by showing their interest and desire.
Enable artists to market themselves, their music and see who and where their audience is.
Let promoters know whether a concert will pay off.
first concert
After the first concert, Made By Seoul, in December 2013, more than 500K users around the world (90% of them outside Korea) have organized more than 80 fan-initiated concerts in 32 cities around the world. (as of February 2016)
M2t.tv: media channel
teaser websites
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Seoul, Korea
December 2012 - January 2014